About Us

We Are Real People

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John Hitchcock, Houghton College, B.A., Clarkson Univ., M.S.T

John’s forty-plus years of teaching in both public and private schools have provided a broad expanse of experience.

He has taught physics, chemistry, math, computer programming, Bible and courses in Critical Thinking. He has taught several years at the college level as an adjunct professor, and served as an interim Dean of Faculty and Faculty Association President.

John is also a published author (Radical Excellence, booklocker.com) and has presented many workshops and seminars in various educational conferences.

This online store is a direct result of spending many years thinking about how people learn, what they do to hinder learning and how the mind matters most in all that we do.

We have developed this store founded on a simple concept. The things we buy should NOT be the fundamental basis of our enjoyment or self-worth. Rather, our inner passion and the pursuit of excellence should be the determiner of what we NEED to buy. We urge our customers to shop wisely, do proper research and be confident that the purchase you make, no matter how small or large, is the proper step for you to take.

Elaine Hitchcock, Houghton College, B.S., SUNY Potsdam, M.S.

Elaine’s broad experience in education includes elementary and middle school classroom teaching in English, history, earth science and, yes, even Latin.

Throughout her life Elaine has been a strong proponent of following a healthy diet and utilizing vitamins and supplements that genuinely improve a person’s health. Through personal use and extensive research, she has developed a regimen that is both functional and cost effective. Some of the products we offer on this site are a result of her research and experience.